My Shining Armour

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My Shining Armour
My Shining Armour

Nicki Hoyne

Kilkenny born, Nicki Hoyne studied theatre in Dublin followed by Business Entrepreneurship at IADT. After college, Nicki worked in brand events and promotions, before being headhunted to a London agency that gave her the opportunity to travel and work with big brands like Diageo and Nintendo. She then moved to Coty & Elizabeth Arden launching fragrances like Marc Jacobs and Balenciaga. Growing tired of the London rat race, Nicki moved home to Kilkenny to regroup and planned to move away again but the idea for My Shining Armour was niggling in the back of her mind. In 2013 she decided to stay in Kilkenny and launched her online accessories store from her kitchen table in 2014. To date My Shining Armour has shipped to over 40 countries worldwide, appearing in British Vogue, Cosmopolitan & Grazia as well as widely across Irish media. My Shining Armour has won Best Online Accessories Awards in 2018 & 2020. In 2018, Nicki launched The Hero Podcast sharing unedited stories of Insight and Inspiration with guests giving their take on life, career, entrepreneurship and everything in between. Nicki's passions lie in branding, strategy and consumer behaviour. She has evolved her business to grow with the changing digital space and her desire for more conscious consumerism. Nicki now lives between London & Kilkenny and is currently working on a new project to launch in autumn 2020, follow her journey on Instagram to see what happens next! @nickihoyne


My Shining Armour


TCube Dublin

8/9 Westmoreland Street

Temple Bar

Dublin 2


Tel: 01 2549846 (due to Covid-19, we ask that you request a call back here to ensure your call is answered)

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